The rental property market in France is more competitive than ever and potential guests have a huge wealth options to choose from when booking their holiday. Standing out from the crowd in a busy marketplace can be a challenge for second home owners and choosing the right online portal on which to market your property is the most important step you will take, but maximising ways to draw in a potential audience comes a close second.
You will firstly need to decide how you wish to advertise your property and if you would like to be fully involved and deal directly with your guests for every aspect of their booking, or if you would prefer to use a managed service so you can sit back and relax whilst someone else deals with the bookings for you, from the initial enquiry stage right through to booking and payments.
For all advertising, you will need to make sure to include a high quality picture of every room in your property. This also includes living areas and bathrooms so potential guests can get a feel for your home. You should also consider composition too and set up tables for dinner with a bottle of wine and glasses and be sure to take outdoor snaps on a day when the sun is shining. Let your potential guests dream about being there! If you can, even consider a professional photographer to find the best angles and present the best you have to offer.
Make sure to personalise your advertising and say a bit about yourself. It can be a useful way of letting guests know whether you live on-site and what to expect upon arrival, particularly if you are on hand to answer questions. The human touch will also reassure guests that they are booking accommodation with a real person! Make sure your availability calendar and pricing are correct and are up to date on all advertising channels and ensure that you always respond to your guests in a prompt and professional manner. This will avoid the pitfalls of double bookings and providing this excellent customer service to your guests should ensure that you always have happy customers.
Don’t forget to sell the area too, not just your property. Remember your home is a priority for you, but it’s the overall holiday experience that’s important to guests. They want to know what there is to see and do as well as being comfortable about where they’ll stay. Focus on the best restaurants, supermarkets and boulangeries, illustrate options for walking and cycling, and don’t forget easy access to beaches, zoos or other attractions to keep kids entertained. Your advertising is your shop window to the world, and it’s important to provide your guests with plenty of inspiration for their holiday.
Try to encourage guests to leave reviews too. Almost everyone looks for reviews before they book a holiday these days, and reviews have become a strong marketing tool. Don’t be afraid of the odd criticism either. The key is how you deal with it: respond quickly, take action to rectify and apologise, and potential customers are actually more likely to be reassured and book with you than to look elsewhere.
Many online platforms allow you to add special offers and this can really help generate bookings. Consider an early booking offer, to secure a strong few weeks for the busy season ahead. Or consider adding a special offer during quieter months to encourage web browsers to book your property at this time. If you have any last minute cancellations, adding a special offer can also be a great way of getting the weeks rebooked.
Another fabulous marketing tool for your property is social media. It’s free and easy to set up accounts and the most commonly used platforms of Facebook and Twitter are an excellent way of interacting with your guests, particularly younger guests and prospects and you can also use social media to keep in touch with previous guests and to inform them of any news or special offers.
You should also consider using image based social media platforms such as Instagram and Pinterest to promote your property and post pictures of your property and the surrounding area to act as inspiration for guests planning their holiday.
Once you have established yourself and developed a good customer base, you could even consider setting up your own website allowing you to be in complete control of all your marketing.
Two easy ways to rent out your French property with no hidden costs
Managed Letting Service
Market your property as part of a holiday package that includes preferential ferry rates.
- Hassle free
- A market leader
Deal Direct Service
Market your property on Brittany Ferries’ deal direct website Holiday France Direct that provides 20% off car and passenger ferry fares.
- Competitive advertising rates
- No booking/no fee option
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