The Venue Advisors
The Venue Advisors is a specialist consultancy working exclusively with château and estate owners, investors and agencies within the luxury wedding and events sector.
Founded by Joss Genestet, The Venue Advisors was built on more than 15 years of hands on experience operating and developing château wedding venues in France. Having worked inside the industry at an operational level, Joss understands not only the lifestyle appeal of château ownership, but the commercial reality that determines whether a venue becomes truly profitable.
Owning an exceptional property is one thing. Turning it into a sustainable, high performing business is another.
Many owners invest heavily in renovation, marketing and design, yet struggle with inconsistent bookings, low conversion rates, unclear pricing structure or operational inefficiencies that quietly reduce profit. The Venue Advisors focuses on the part most others overlook, the commercial strategy behind the scenes.
Our work centres around three key areas.
Pre purchase advisory
For buyers and investors considering a château acquisition, we assess real event potential and commercial viability. This includes market positioning analysis, revenue forecasting and a clear development priority plan so you understand what to invest in first and what can wait.
Launch and growth strategy
For owners launching or scaling wedding and event activity, we create structured go to market plans, define ideal client positioning, refine pricing strategy and improve the enquiry to contract journey. Small improvements at enquiry stage, during viewings and in follow up can significantly increase signed contracts without increasing marketing spend.
Operational refinement
For established venues, we review systems, sales process and service standards to strengthen long term profitability and performance. Our advice is practical, clear and grounded in real operational experience.
The Venue Advisors is not generic consultancy. It is industry specific guidance built from years of direct involvement in château wedding businesses.
We work with owners who want clarity, structure and measurable results. Our aim is simple. Protect the investment. Increase profitability. Build a venue that performs as beautifully as it looks.
The first step is a short consultation call to understand your current situation and identify the most relevant next actions.
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