French fashion: how to save money when bringing clothes home

Many travellers remember their first encounter with French fashion not from the boutiques of Paris, but from a single moment: spotting someone in the street and thinking “How do they make something so simple look so good?” That effortless blend of structure and ease: a perfectly cut coat, a soft leather bag, a scarf tied without trying, is what makes French style so distinctive. And for non-UE visitors, bringing home a piece of that look is easier (and more affordable) than it seems, especially with the VAT refund system.

Here’s how to shop smart, make the most of your purchases, and bring a touch of French chic home with you, tax-free.

1. Know where (and what) to buy

Paris remains the heart of French fashion, but great finds await in every city.

• The contemporary labels: Sandro, Maje, Ba&sh, and Sézane capture the effortless French aesthetic at more accessible prices. These brands are widely available in France but limited (and more expensive) abroad.
• The accessories: from Longchamp’s heritage leather bags to Maison Michel’s Parisian hats, accessories are the easiest, and most rewarding, way to bring home authentic French craftsmanship.

2. Venture beyond Paris

While the French capital is fashion heaven, regional cities offer unique treasures and fewer crowds. In Lyon, look for silk scarves made by local artisans; in Bordeaux or Lille, browse independent concept stores that spotlight new designers. Prices can be lower than in Paris, and these purchases still qualify for VAT refund.

3. Take advantage of VAT refunds

Non-EU residents are eligible to reclaim the Value Added Tax (VAT, or “TVA in French) on most goods purchased in France, including clothing, electronics, and jewelry. That means save up to 90% of the VAT price, on your purchases, once you claim your refund.

To simplify the process, the Zapptax app offers a fully digital way to handle tax-free shopping:

1. Ask the store for an invoice made out to Zapptax and upload it to the app.
2. Have your tax-free form validated by customs before leaving the EU.
3. Receive your refund from Zapptax to your bank account or PayPal, no queues, no paperwork, no stress.

4. Why it’s worth it

Between the price differences, exclusive collections, and VAT refunds, shopping in France can offer real savings. A Sézane coat or Longchamp handbag purchased in Paris might cost hundreds less than abroad.

With VAT refunds made easy through Zapptax, that indulgence comes with a clever bonus: saving money while taking a piece of France home with you. Don’t wait any longer and download the app!